CITEXPO SHOW

In 2024, we returned to the CITEXPO SHOW after five years. MAKSTTON’s product designs had developed a distinctive, recognizable identity, and our brand had become more clearly defined. We came back with the results of that transformation to reconnect with customers from China and overseas.

We arranged our stand like a café, hoping to create a youthful, relaxed atmosphere for conversation. Visitors could sit down with a coffee, take a closer look at the wheels, talk about products and recent developments, and share their views on the market. Making people feel at ease was an important part of our preparation.

Many familiar industry peers and overseas customers spoke highly of how we had changed. With traditional distribution channels under pressure, their encouragement gave us more confidence to maintain our own design style and continue building relationships with our customers.

At our dealer conference held alongside the 2019 show, we introduced the idea of “a period of reflection and preparation,” with the aim of developing something of our own. Five years later, our products, brand identity and approach to communication all showed that progress. Our return to the exhibition reflected our transformation and growth as a Chinese wheel company, building on our manufacturing experience to establish our own designs and brand.