Shantou

In 2023, we began traveling to the cities where our customers lived to film them and their cars. Shantou, Guangdong, was the first stop on that journey.

We believe that our customers’ trust and recognition are among the most valuable things a brand can earn. Our team already had photography and content production skills, and we wanted to use them to capture the care owners put into their cars and the happy moments they shared with them. We wanted everyone who took part to have a personal visual record of themselves and their car.

Our first trip was a little chaotic at times. Special thanks to the Shantou owners for your understanding, patience and cooperation, which helped us complete the shoot successfully. Between shots, we talked about modifications and everyday driving, hearing honest thoughts from the people using our products. Learning why they chose particular wheels and how they approached their builds helped us get to know one another better.

These seaside photographs capture the beginning of that journey. The support we received in Shantou encouraged us to continue to the next city, meet more owners and document the lives and interests they shared with their cars.