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2020 / Our Journey

Suzhou GT Show

Our First Year of Transition

Photographed

Jiangsu · China
Modified cars and exhibition visitors seen from above — Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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MAKSTTON at Suzhou GT Show, Jiangsu, China, 2020
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In 2020, we took part in Suzhou GT Show. It was our first year of transition, made more difficult by the COVID-19 pandemic. Moving from factory operations to trading and brand management meant changing our supplier network and rethinking many familiar ways of working. We were adapting to those changes while finding our next direction.

Our product range was changing too. We worked to shift our cast wheel lineup from traditional gravity-cast products to flow-formed wheels across the range. We also began investing in our own product designs and introduced the MST 715, the first wheel designed by our team. It turned the ambition to create something of our own into a tangible product, marking a memorable step early in the transition.

At the show, we met industry peers, shared experiences and listened to different perspectives. For a team adapting to a new way of doing business, those conversations offered fresh ways to look at our products and the market.

These photographs record the exhibition and MAKSTTON’s efforts to change through a difficult period. The first year was far from easy. From restructuring our supplier network to bringing our own designs to life, every step required time and commitment. Thank you to the customers, industry peers and partners who supported us as we worked toward a new direction.

Next album · 2020

Suzhou Tmall GT Show