Shanghai CAS Show

In 2019, we attended the Shanghai CAS Show and began exploring forged wheels. Moving beyond the familiar territory of cast wheels into a new product category required us to keep learning and build our knowledge step by step.

We also expanded our brand and product lineup around GOTHIC, MST and FLOW, exploring a wider choice of products and styles for owners with different tastes. As the range grew, we began thinking about how to make those choices easier to understand and help owners find the right wheels for their cars.

The show gave us an opportunity to speak directly with car enthusiasts. Previously, we had learned about the market mainly through dealers and sales channels. That year, we began listening more closely to owners themselves: the designs they liked, how they wanted their cars to look and their concerns when choosing wheels. These conversations gave us a more concrete understanding of their needs.

These photographs capture the show and a stage when we were getting closer to the people using our products. Exploring forged wheels, broadening our range and speaking directly with owners gave us experience that would inform our later product design and brand development.