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2018 / Our Journey

CITEXPO SHOW

Defining Our Identity

Date

Shanghai · China
MAKSTTON team group in front of the exhibition wheel display — CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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MAKSTTON at CITEXPO SHOW, Shanghai, China, 2018
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2018 was a year of rapid growth for MAKSTTON. We returned to the CITEXPO SHOW and held our dealer conference alongside the show, meeting customers and dealer partners to discuss products, market needs and our plans for the brand.

That year, we established a clear direction for MAKSTTON: a wheel brand with a distinctly Chinese identity. Our booth, featuring elements of traditional Chinese architecture, reflected the image we wanted to build. Developing a recognizable style of our own became an increasingly important part of our work.

We also began exploring a multi-brand approach, launching 720 FLOW and exploring the sale and promotion of the overseas brand Kronik in China. The marketing efforts that followed did not go as smoothly as we had hoped, but the experience gave us a more practical understanding of brand management, positioning and market demand.

Looking back, these photographs capture new brand launches and a period of finding our direction through experience. Some ideas were carried forward; other attempts became lessons. Thank you to the team members, customers and dealer partners who worked alongside us through the progress and challenges of that year.

Next album · 2017

CITEXPO SHOW